January 12, 2011
Article on Dental Advertising Guidelines
I wanted to share and article I wrote for dentaljunkie.co. It’s on a topic I’ve preached for years — dental advertising guidelines set by state boards and the ADA. So many copywriters and marketing professionals take on dentists as clients and have no clue what the legalities are. It’s quite frustrating.
Here’s the dental advertising article. I welcome questions and comments!