January 12, 2011
Article on Dental Advertising Guidelines
I wanted to share and article I wrote for dentaljunkie.co. It’s on a topic I’ve preached for years — dental advertising guidelines set by state boards and the ADA. So many copywriters and marketing professionals take on dentists as clients and have no clue what the legalities are. It’s quite frustrating.
Here’s the dental advertising article. I welcome questions and comments!
Dr Len Schwartz said,
January 12, 2011 at 6:29 pm
How To Become An Author and Write a Book in 1 Week
Before you ignore this Dentist marketing effort because you think it’s just not possible…consider this: This marketing strategy can potentially generate a tremendous amount of free press and publicity – and that will earn you instant respect and credibility.
Here’s how: It is likely that you have a lecture (or multiple lectures) that you ‘ve used to teach new or prospective patients about how they can benefit from you what you do. If this is true, you can do one of two things.
1. You can either turn a single lecture into a book OR,
2.You can turn multiple lectures into a book.
This book doesn’t have to be over a hundred pages or even a bestseller. The ability to claim that you have written a book makes you an instant expert in your particular subject , area of expertise and/or the product/service you provide. It is likely you will get interviewed for your local newspaper or television stations (after you call them to tell them about your book). It is probable that you will get into your local bookstores because you are a local expert offering a specific solution to what is most likely a common problem in your community.
You will use this book to help you generate a tremendous amount of Dentist leads… people who are either interested in your book and/or are seeking for the solution, product, or service you provide.
This does not take a lot of time and it doesn’t cost a lot of money for a transcriptionist to transcribe your lecture into a book. Have fun with this. I am sure that most of your colleagues do NOT have a book; this makes you not only an instant celebrity, but the perceived expert in your town!
Dr. Len Schwartz
Pres/CEO of Pro2Pro Network
http://www.Pro2ProNetwork.com
Glastonbury Cosmetic Dentist said,
January 14, 2011 at 8:01 am
thanks, very nice blog post. very interesting and very helpful. thanks again for sharing.
Dr Len Schwartz said,
January 18, 2011 at 8:18 pm
Dentist Marketing: Group Interviews Can Build Your Practice
If you need a new employee, you will probably put several different recruiting efforts into place: a classified ad in the paper, one of those jobs-for-sale websites, etc. The obvious goal is to attract as many qualified applicants as possible.
Instead of doing dozens of one-on-one interviews, try conducting one group interview. Invite five or ten (or more) applicants to your office at one time so you can do two things:
1. Explain the job opportunity and associated details.
2. Explain how and why you, your practice and service(s) and/or product(s) are so unique and different as compared to your competitors.
Let’s face it, you don’t need to hire everyone…but the effort has now provided you with a group of people that now know how to explain to their friends and family how and why you are the best at what you do. This effort will not only stimulate positive word-of-mouth, BUT it is likely that some of the applicants might hire you to solve whatever problem you solve. This dentist marketing effort will serve you every time you put it in place.
All that from a group interview!
Dr. Len Schwartz
Pres/CEO of Pro2Pro Network
http://www.Pro2ProNetwork.com